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Giovanni Battista Pirelli founded Pirelli & C. in 1872. The company focused on producing telegraph cables in the 1870s and 1880s. In 1890 Pirelli developed their first bicycle tire and in 1901 they produced their first automobile tire. Pirelli Tire, the core business of the Pirelli Group for over a century, is the company that operates in the tire sector. They are the fifth largest tire manufacturer in the world in terms of sales.

Innovation and research represent the distinguishing traits of Pirelli, a company that has embraced the challenge of new technologies with the primary aim of creating value. Pirelli’s goal is to improve performance and minimize the environmental impact of their production processes and products. “Power Is Nothing Without Control” is a slogan that Pirelli stands behind. All Pirelli Tire employees and suppliers throughout the world are regulated by an ethical code applied consistently and responsibly.

Pirelli’s newest tire is the P4 Four Season and it is truly dedicated to perform in all four seasons. Pirelli developed the tire with a blend of silica rich tread to reduce rolling resistance but maintain traction from snow to sunshine. This P4 Four Season will work on all types of applications from traditional coupes and sedans to minivans, SUVS, and even cross over vehicles. The true benefits of this tire are a great high mileage warranty matched with ride comfort, low noise, and most importantly what Pirelli is known best for, traction.

Pirelli’s High Performance All-Season tire, P6 Four Seasons, was originally designed for high performance European luxury touring and performance sedans imported to North America. These tires are noted for a smooth comfortable ride, yet maintaining high performance driving characteristics but still being able to function in light snow. This tire covers a large spectrum of performance characteristics by having 100% silica compound with independent should and intermediate tread block sipes which aid traction in light snow.

The P Zero is a summer max performance tire that came into development as a result of Pirelli’s 100 years of their race inspired history. This tire is proclaimed to be one of the best tires available for performance. The P Zero actually has a unique carbon black silica compound (using nano technology) that is molded into Pirelli’s unique Asymmetrical design for responsive handling, hydroplaning resistances and most importantly dry handling characteristics with even tire wear.