Cooper traces its roots back to Akron, Ohio when in 1914 two brother-in-laws purchased the M&M Company, a company which made tire patches and repair kits. The owners then purchased the Giant Tire & Rubber Company to make “rebuilt” tires and moved the business to Findlay, Ohio, in 1917. Another investor, I.J. Cooper, established The Cooper Corporation in 1919 on an adjacent property for manufacturing new tires. These two companies merged with The Falls Rubber Company in 1930 and formed The Master Tire & Rubber Company. In 1946, the company’s name was changed to Cooper Tire & Rubber Company and in 1960 the company was listed on the New York Stock Exchange. Today, Cooper is the eighth largest tire manufacturer in the world and is among the 350 largest companies in America. Cooper remains one of only two American-owned tire companies.

Cooper’s vision is “One company, one team, one goal: Creating superior value for our customers, employees, partners, and shareholders.” Cooper focuses on The Cooper Way, which involves, “Engaged people, relentless improvement, and excellence in all we do.” The Cooper Way also includes: “help each other succeed, have engaged communication, do the right thing, be agile, be results focused, and provide world-class customer service.”

Cooper offers its customers the Cooper Advantage. For more than eight decades, good merchandise, fair play and a square deal have been the pillars of Cooper’s business. Cooper never leaves three key ingredients out of anything they produce: Passion, Precision, and Performance. They also use Vtech, Virtual Tire Technology, their state-of-the-art computer-aided engineering modeling system, which allows them to predict tire performance.

>Cooper’s CS4 Touring H/V is a premium luxury touring tire designed for drivers who want optimum ride comfort, sporty handling, all-season traction and attractive styling in a touring tire. The CS4 Touring features an innovative 5-rib tread design that incorporates numerous features to provide for excellent stability, traction, and treadwear. The tire also features a coupled silica tread compound that delivers superior wet traction without sacrificing tread wear. An optimized polymer matrix allows the compound to remain pliable at lower temperatures while contributing to lower rolling resistance. The tire comes with a 60,000 mile treadwear protection limited warranty and a free 45-day road test.

The Discoverer H/T is Cooper’s premium touring SUV/light truck original equipment replacement tire. It was designed for drivers who want comfort and all-season traction. The Discoverer H/T features high density “zigzag” sipes that enhance wet traction and winter performance on snow and ice. The tire has a solid center rib that improves steering response while reducing noise. The tire also has four wide, notched circumferential grooves that offer resistance to hydroplaning while improving snow traction.